Auctions and Appraisal

Monday, 01 August 2011 11:06

Auctions and Appraisal

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M.A. Williams Auctions and Appraisals

M.A. Williams Auctions and Appraisals is a Minnesota based online auction company founded in 2009 by Michelle Williams. Williams' company performs online auctions and appraisals throughout the Minneapolis and greater Twin Cities area. While eBay.com (Wikipedia entry) is the undisputed leader in online auctions, Williams has been able to differentiate and successfully grow her business in the short time it has been operational.

How the business works

M.A. Williams Auctions and Appraisals assists sellers in preparing their collections and marketing their upcoming online auction. This preparation involves cataloging and photographing of items so they look great and are clearly explained when buyers reference the items online during the auction. The collection can be anything: Asian art, an antique store's going out of business inventory, a coin collection and everything in between. As a licensed auctioneer, Williams brings experience and knowledge to the online auction process that greatly increases the benefits to both sellers and buyers.

Differentiating the business

There are several key points of differentiation that M.A. Williams Auctions and Appraisals has been able to utilize successfully to grow the business:

1) Provide a service where buyers can visit the auction site to personally inspect items prior to auction

2) Buyers do not need to pay online but can pay with cash, check or credit card in person when picking up their items

3) By utilizing an established online auction platform (K-Bid.com), M.A. Williams Auctions and Appraisals is able to offer great value to customers in marketing their upcoming auctions. As Williams states, "K-Bid.com gets very good rates for advertising so we can all buy in on cooperative advertising and get an excellent value for our clients."

4) Peace of mind to sellers and buyers knowing that everything about the auction will be honest and professional. Williams emphasizes, "All of the people who sell on K-Bid.com are licensed auctioneers which is something you don't have on eBay."

Future success for M.A. Williams Auctions and Appraisals will rely heavily on continuing to deliver exceptional customer service and building its client base through networking and marketing efforts that clearly spell out the benefits and differentiated services that the business provides.

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